It's about you.

It's about building and promoting an authentic, resonant brand that stands the tests of time and circumstance. A brand that reflects your best and highest attributes, and supports your business mission in every way, everyday. A brand built from the inside out.
Since 1980, we've been helping clients define, refine and promote their brand with quantifiable success, measured in sales and revenue, not just likes and clicks.
If you're looking to grow your business through positive, engaging, sustainable relationships with your customers...
Drop us a line for a free consultation.
A successful brand is a promise, kept.
Opening in Fountain Hills, Arizona Fall 2024
A legacy of diverse, unique and highly successful campaigns for clients across the country.

Keys to a winning brand.

It's not flashy ads, celebrities or cool Tik Toks.
It's ensuring the customer experience aligns with the messages you send.
Great brands offer a clear and relevant promise to their customers, and deliver on it. They earn the trust of their customers by doing what they say they will, when they say. Winning brands focus on building long-term relationships with their customers rather than making short-term sales. They understand their customers and their target audience and what makes them unique. They consider the entire brand experience and don't overpromise or underdeliver. They're always looking for ways to improve and innovate to better serve their customers. They foster a culture where employees are passionate about the brand and believe in delivering on its promise. They are effective communicators and prioritize authenticity, relevance and engagement with their audience.

A little about us

While the 70's and 80's are a bit of a blur by now, we hope our clients remember them fondly - many experiencing exponential growth and brand expansion that lasts today. We worked with New Mexico Tourism; Santa Fe, Taos, Red River and Angel Fire Tourism; The Navajo Nation Economic Development Corp; The Inn At Loretto; The Inn of the Governors; Rep. and Governor Bill Richardson; Brut 55; Inter-Tel; Century Federal, and Faberge, among many. In the 90's we helped the Dreher Park Zoo (now the Palm Beach Zoo) and Palm Beach Transit become darlings of the Florida market, quadrupling attendence and bringing hundreds of thousands of dollars in free media to the Zoo, while increasing Palm Tran ridership 40% in just three years. We also developed Braman Motorcars hugely successful "Comfort Zone Campaign". Since then we've developed and launched successful projects for Braman Motorcars, West Palm Beach; The Santa Fe Film Festival; Taylor-Fladgate Vinyards; SF Harley Davidson; McPartlon Roofing; Copher Galleries, Azurix, Sandia Resort and Casino and the State of New Mexico among others.

Antonia Quast

Partner, Client Relations
Hailing from Vancouver, BC, with the soul of the southwest, Antonia leads Trueheart's Client Relations team. She's created, produced and directed phenomenally successful promotions for SF Harley Davidson; Laffite Rothschild; Wilford Gallery, Canyon Road; The Santa Fe Film Festival, and countless others. An expert in wines, interior design, event design, and company "style", her commitment to client success is unparalleled - just ask them. Toni's depth of experience as Brand Ambassador, Media Coordinator and Public Relations wizard make her indispensable to her clients and the Trueheart team.

R.J. Laino

Founder, Creative Director
Realizing his childhood dream of becoming the 4th Pip was a longshot at best, RJ started as a major market DJ, event producer and concert promoter. Before the 80's were over, he was managing and winning political campaigns in New Mexico and across the US. And long before the term "brand" was a marketing cliche, RJ was teaching "brand definition, development, and messaging" to business clients nationwide. His team's won dozens of ADDY's, a Clio and Agency of The Year on multiple occasions. After 40's year's calling Santa Fe home, and succeeding with countless clients - hey, just ask them - he's excited to return to Arizona, the first place he called home after leaving home at 18 and working as a clothing sales rep in Scottsdale.
What we do.
We help you identify and grow your most authentic brand attributes, and deliver resonant, salient messaging to the right people, in the right places, at the right time. We develop integrated marketing strategies that grow your brand, increase qualified traffic, and optimize sales and revenue. We'll craft a true and compelling story for your business, and use the ideal tech and targeting to reach customers that want what you offer. No marketing in the world can convince a customer to return if the message doen't match the experience. Legacy brands grow from the inside out.
What we don't do.
Impose our style and brand (or any style but yours) on your brand. Use the same artist and editor - or recycled ideas - for the work you get. Tell you a cookie cutter, template ad, TikTok or a 10 year old SEO program will deliver a 100X increase in sales sales for the low, low price of... Tell you there's any new techie thing that will increase your sales by a zillion percent...unless you want to have sales the rest of your days. Suggest you "rebrand" - or become something else vs. changing the marketing approach of your authentic brand. Any ad or message that offers a promise your company can't keep.